Health Campaign Effectiveness Coalition 2025 Annual Meeting Report

Country-owned strategies to make health campaigns more integrated, equitable, and efficient matter more than ever in this unprecedented, challenging, and rapidly shifting global health landscape. The 5 lessons learned from this process in the focus countries will also help build the evidence base for campaign effectiveness and application of the CAS in other countries and contexts. In 2023, the HCE Coalition co-developed the Collaborative Action Strategy (CAS) for Health Campaign Effectiveness with over 50 partners from global, regional and country-level settings, representing more than 20 organizations. In 2024, the Coalition built upon that success, moving from research to action and laying the foundation for implementing and scaling up the CAS in two focus countries that opted-in, Ethiopia and Nigeria. Both countries have since developed customized strategies that are adapted to their country-specific contexts, along with detailed, costed implementation plans. With these critical foundations developed, the stage is set in 2025 for both countries to implement their customized strategies and for CAS recommendations to be socialized and scaled up in the broader global health ecosystem.

Meeting objectives:

In service of the Draft HCE Coalition 2025 Action Plan, the meeting objectives were:

• Share CAS progress, lessons learned, and plans for 2025 in Nigeria and Ethiopia, the two CAS focus countries.
• Discuss new and current global health initiatives, priorities, and strategies, and the role of the HCE Coalition to support their implementation.
• Develop solutions and align expectations, actions, and roles and responsibilities to achieve the 2025 Action Plan priorities.