01459nas a2200181 4500000000100000008004100001653001100042653002800053653001800081653002300099100001300122245010300135856007600238300001200314490000700326520093000333022001401263 2014 d10aStigma10aInterpersonal Relations10aCommunication10ainfectious disease1 aSmith RA00aTesting the Model of Stigma Communication with a Factorial Experiment in an Interpersonal Context. uhttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC4241266/pdf/nihms608682.pdf a154-1730 v653 a
Stigmas may regulate intergroup relationships; they may also influence interpersonal actions. This study extends the previous test of the model of stigma communication (Smith, 2012) with a factorial experiment in which the outcomes refer to a hypothetical acquaintance. New affective reactions, sympathy and frustration, and a new personality trait, disgust sensitivity, were explored. In addition, perceived severity and susceptibility of the infection were included as alternative mechanisms explaining the effects. The results (n = 318) showed that message content, message reactions (emotional and cognitive), and disgust sensitivity predicted intentions to regulate the infected acquaintance's interactions and lifestyle (R (2) = .79) and participants' likelihood of telling others about the acquaintance's infection (R (2) = .35). The findings generally provided support for MSC and directions for improvement.
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